While brands and slogans provide auditory protection, the other important elements are all of the logos and emblems which are used next to brands. These symbols which became the differentiating elements for the company with their use must be protected with registration.
If needed, those symbols might be registered without any extra cost at the same time with the trademark registration application. Adding new logos or changing logos for the already registered trademarks is only possible with a new application.
While it is needed for company-word combinations to match, figural elements’ correspondence is also needed, and the most important figural elements are logos and emblems. Correspondence in logos and emblems are the condition of physical resemblance. Correspondence of the figural elements is accepted with the total resemblance of all the figures. Required resemblance rate is a high degree of similarity.
When comparing two figures, conceptual similarity is not enough by itself, and besides conceptual similarity, a high degree of similarity is also needed. For example, in order for accepting two brand figures with lion shape to have an indistinguishable similarity, it is not enough to have a roaring lion in these figures. The lion shapes must be indistinguishably similar to each other.
If logos and emblems have figural elements and if those figural elements are frequently used in a particular industry, the shape which is to be used must have a distinctive figure. For example, if a logo and emblem with a spoon figure is used in food industry, those figures must have different components and their design must be distinctive.
Logo/Emblem + Word Combinations
In brands with Word + Logo/Emblem combinations, copying the figure as it is and adding a word to it is accepted as trademark infringement.
In brands with united word-figure combinations, word is primarily subjected to investigation.
You can use Sistem Patent Brand Investigation page for Logo and Emblem registration procedures, and feel free to consult to our experts any time.
