Why Is a Trademark Search Important?

Carrying out a search before investing in a trademark name or filing a registration application helps you see the possible risks at an earlier stage. If the chosen trademark is similar to another trademark that has already been applied for or registered, the application may be refused or may face an opposition from earlier rights holders.

A trademark search provides a preliminary assessment on the following points:

• Identifying identical or similar trademark records
• Reviewing the position of the trademark in the relevant sector
• Assessing the appropriate trademark classes
• Seeing the possible likelihood of confusion
• Reducing the risk of losing time and money before the application
• Planning trademark name and corporate identity investments more deliberately

You can use our trademark search page to research your trademark.