
Keeping a Trademark Alive: Genuine Use and the Non-Use Cancellation Risk
A registered trademark left unused for five years can be cancelled by a competitor. What counts as genuine use, what evidence to keep, and how to stay safe.
Articles from our experts on trademark registration, patent registration, industrial design registration, and intellectual property.
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A registered trademark left unused for five years can be cancelled by a competitor. What counts as genuine use, what evidence to keep, and how to stay safe.

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