Slogan Registration

Every brand has a story and a slogan that tells it best. Your slogan is a reflection of your brand's identity and values. When slogans meet the distinctiveness threshold that trademarks require, they qualify for trademark registration. Registration protects them legally and raises brand recognition. "Just Do It" has become inseparable from Nike; slogans at this level become an integral part of the brand.

Criteria for Slogan Registration

Slogans must meet specific criteria to qualify for registration:

A slogan can be so tightly bound to a brand that consumers immediately recall the brand when they see or hear it. Registering the slogan is therefore a central step in trademark filings.

Slogan Registration

Slogan Registration

How to Register a Slogan

1. Choosing the Slogan

As the brand owner, the first step is to choose a slogan that best captures your brand's message. It should speak to your target audience and reflect your brand values.

2. Slogan Availability Search

At this stage, the slogan must be original and not confusable with another brand. A slogan search checks for similarity with earlier applications or registered marks. If the slogan has not been registered before and complies with the relevant rules, it moves to the next stage. If similar slogans are found, we work with the brand owner to revise it.

3. Application Process

4. Registration and Publication

The Role of Slogans in Advertising

Brand owners use slogans in their advertising to catch attention and deliver their message effectively. A slogan communicates the brand's core message in a short, sharp form and stays in the consumer's mind. Registering it keeps your brand legally protected.

Slogans That Cannot Be Registered

Some slogans cannot be registered. Examples include:

Slogans That Can Be Registered

Slogans built from creative, coined words, wordplay, sound repetition, or unusual phrasing qualify for registration. Creative slogans like "I'm lovin' it" can be registered and protected.

Slogans are one of the strongest elements that set your brand apart from competitors. A striking slogan keeps your brand front of mind for consumers. An unregistered slogan can be used by others, which lowers your brand's value.

The slogan registration fee is made up of the official fee set by TÜRKPATENT (the Turkish Patent and Trademark Office) and the attorney firm's service charge.

For detailed information on slogan registration pricing, call us and speak with a specialist on the Sistem Patent team.

Sistem Patent helps you register your slogans and secure legal protection for them. If you want your slogans to stay yours and off-limits to competitors, contact us about slogan registration.

Work with Sistem Patent to strengthen your brand and protect your slogan. The right slogan cements your position in the market and sets you apart from competitors. Contact us now to start the process and secure your brand.